Lifecycle Business Development

Proven processes to maintain foundational business, to penetrate new markets, or to graduate to a large business/prime contractor.

Market Assessment

  • Identify technology and service needs
  • Review Customer buying habits/trends
  • Review recent awards
  • Develop 5-year plan

Competitor Assessment

  • Determine top providers and their associated market share
  • Assess competitor wins and losses
  • Analyze leadership team, habits, reputations, key hires
  • Develop near, short and long-term business strategy

Customer Assessment

  • Determine key leadership
  • Identify decision makers/influencers
  • Assess client reputation
  • Review buying habits (best value, LPTA, risk)
  • Develop Customer engagement plan

Self Assessment

  • Review recent wins and losses
  • Map client capabilities to Customer needs/requirements
  • Review client leadership team and relationships
  • Perform capability gap analysis┬áto develop plans of action and milestones
  • Develop value propositions