Proven processes to maintain foundational business, to penetrate new markets, or to graduate to a large business/prime contractor.
Market Assessment
- Identify technology and service needs
- Review Customer buying habits/trends
- Review recent awards
- Develop 5-year plan
Competitor Assessment
- Determine top providers and their associated market share
- Assess competitor wins and losses
- Analyze leadership team, habits, reputations, key hires
- Develop near, short and long-term business strategy
Customer Assessment
- Determine key leadership
- Identify decision makers/influencers
- Assess client reputation
- Review buying habits (best value, LPTA, risk)
- Develop Customer engagement plan
Self Assessment
- Review recent wins and losses
- Map client capabilities to Customer needs/requirements
- Review client leadership team and relationships
- Perform capability gap analysis to develop plans of action and milestones
- Develop value propositions